Welcome to UConsulting

Welcome to UConsulting

Developing UCLA's future consultants, entrepreneurs, and business leaders since 2016

150+ Alumni
75+ Client Projects
20+ MBB & F500 Placements Annually

The UC Family

Founded in 2016, UConsulting brings together ambitious students from across UCLA who are driven to learn, grow, and support one another. We pride ourselves on being one of UCLA’s most close-knit professional communities, where members form friendships that last well beyond college and help each other thrive both personally and professionally.

From family dinners and friendsgiving to our bi-annual retreats and summer meetups around the world, our community extends far beyond meetings and project work. These shared experiences create a culture built on mentorship, friendship, and genuine connection, making UConsulting much more than just a professional organization.

Our Members
UConsulting members spending time together at social events

Our Work

We partner with Fortune 500 companies and high-growth startups to solve complex business challenges across industries. Each client engagement is led by a dedicated team of 5-10 consultants, supported by our AI & Data Science Committee.

Adidas storefront and logo Case Study 1

Adidas Project (Winter 2024)

Objective

Strengthen Adidas Gen Z brand positioning by evaluating student perception, purchasing behavior, and opportunities to improve product and marketing strategy.

Approach

Analyzed 3,000+ real-world shoe choices across UCLA lecture halls and gyms, supplemented by 100+ survey responses, focus groups, and competitor research.

Impact

Turned consumer research into a Gen Z strategy focused on clearer product segmentation and premium positioning, backed by 73.2% demand for versatile footwear.

LinkedIn logo on an office building Case Study 2

LinkedIn Project (Summer 2025)

Objective

Enhance the LinkedIn Games experience and uncover drivers behind first-time user dropoff.

Approach

Conducted 25+ user interviews and A/B tested 45 design concepts to uncover student pain points and evaluate scalable feedback strategies.

Impact

Delivered a research-backed roadmap to strengthen LinkedIn Games user retention, capture real-time user insights, and improve the player experience.

Snapchat billboard and logo Case Study 3

Snapchat Project (Spring 2026)

Objective

Increase adoption and engagement among college-age users by understanding usage barriers, perception gaps, and opportunities for stronger campus relevance.

Approach

Collected 300+ UCLA student survey responses and conducted 20+ 1:1 interviews, supplemented by sentiment analysis, competitor research, and targeted strategy testing.

Impact

Found 80% interest in local rewards and 86% preference for group coordination, shaping strategies around campus ambassadors, Group Story, and Spotlight.

Our Work

We partner with leading companies — including Boeing, Dow Jones, Expedia, J&J, and more — and high-growth startups to solve complex business challenges. Each engagement is led by a dedicated team of 5–10 consultants, supported by our AI & DS Committee for deeper technical work. Combining these capabilities with direct access to UCLA’s undergraduate network, we turn open-ended questions into actionable insights grounded in primary research. The projects highlighted here showcase the breadth of work we take on across industries.

Adidas storefront and logoCase Study 1

Adidas Project (Winter 2024)

Objective

Strengthen Adidas Gen Z brand positioning by evaluating student perception, purchasing behavior, and opportunities to improve product and marketing strategy.

Approach

Analyzed 3,000+ real-world shoe choices across UCLA lecture halls and gyms, supplemented by 100+ survey responses, focus groups, and competitor research.

Impact

Turned consumer research into a Gen Z strategy focused on clearer product segmentation and premium positioning, backed by 73.2% demand for versatile footwear.

LinkedIn logo on an office buildingCase Study 2

LinkedIn Project (Summer 2025)

Objective

Enhance the LinkedIn Games experience and uncover drivers behind first-time user dropoff.

Approach

Conducted 25+ user interviews and A/B tested 45 design concepts to uncover student pain points and evaluate scalable feedback strategies.

Impact

Delivered a research-backed roadmap to strengthen LinkedIn Games user retention, capture real-time user insights, and improve the player experience.

Snapchat billboard and logoCase Study 3

Snapchat Project (Spring 2026)

Objective

Increase adoption and engagement among college-age users by understanding usage barriers, perception gaps, and opportunities for stronger campus relevance.

Approach

Collected 300+ UCLA student survey responses and conducted 20+ 1:1 interviews, supplemented by sentiment analysis, competitor research, and targeted strategy testing.

Impact

Found 80% interest in local rewards and 86% preference for group coordination, shaping strategies around campus ambassadors, Group Story, and Spotlight.

Work with Us

Get in touch

Athena Luong

Director of Client Relations

Our Project Teams

UConsulting provides our clients with project teams consisting of a manager, consultants, and data scientists who collaborate to solve our clients’ questions. The array of expertise provides a breadth of technical skills and a streamlined process.

Finding Solutions

UConsulting utilizes research and data to develop viable and robust solutions for our clients. We have the capabilities and experience to deliver the answers you need to move forward.

UCLA's Most Capable

UConsulting’s selective recruitment process ensures our members represent a diverse representation of smart and driven undergraduates. With members across majors and across communities, we can provide the most accurate insight into the UCLA community.

In the last two classes, we’ve placed members at

And more!

15+Cities represented
5+Career sectors represented
200+Companies represented by alumni

UC Takes You Places

Our signature six-week Accelerator Program, in-house Consulting Workshop, and dedicated recruiting support prepare members to excel at top firms across consulting, finance, technology, and beyond.

Explore Careers
Developing UCLA’s future consultants, entrepreneurs, and business leaders